MORE Social Contest
2025
Art Direction, Design, Strategy
To support the launch of Norwegian’s newest ship, Aqua, Norwegian Cruise Lines asked us to create a social contest that was easy to enter and bound to break past the engagement of any contest or sweepstakes they have ever had before. And we did just that.
This week-long contest asked our followers to comment a 5 word sentence about their best cruising experience on Instagram, TikTok, or Facebook.
With this Conetest we, drove 70% more conversation than the monthly average and gained 3 million impressions in a week, equalling $788k total earned value.
In collaboration with: Roly Gonzalez (social media director), Aaron Keith (AD), Micheal Grubbs (AD), Shea Sweeney (copywriter), McKenzie Mazzella (account manager)
Launch Video
Contest Reminders
Winner Announcement
MORE Campaign
2024
Art Direction, Design, Social Strategy
With the new year approaching and the time to buy cruises on the horizon, Norwegian Cruise Lines came to us wanting to start the year with a bang.
#MOREwithNCL positions Norwegian as the Luxury experience it is. This campaign shows off the exquisite food, creative by Micheline star chefs, the Norwegian exclusive ports, and the high-end vacation everyone wants to experience.
In collaboration with: Kellie Overton (CD), Roly Gonzalez (social media director), Aaron Keith (AD), Micheal Grubbs (AD), Shea Sweeney (copywriter), McKenzie Mazzella (account manager)
