Tillamook
Tillamooks’ goal was to become a world-known lifestyle dairy brand. Our solution was to develop a nimble studio process that increased production by 300%, featured their employees, and created content that elevated dairy.
Makers’ Series
2023
Art Direction, Interview Development, Campaign Strategy
The Tillamook Markers’ Series has previously lived as long-from YouTube content. With the rise of short form, TikTok, and Instagram reels, we adapted our usual approach for a light-hearted, quick hit, interview with real Tillamook employees.
In collaboration with Jo Fitzgibbon (CD), Ryan Coons (copywriter), Ian Langenhuysen (videographer), Kate Adolphson (producer), Sarah Champeau (AD)
Neapolitan Ice Cream Release
2023
Art Direction, Design
Using Tillamooks branding and my knowledge of social forward content I art directed and designed the social release of Tillamooks Neapolitan flavor through Instagram Reels and Stories.
In collaboration with Jo Fitzgibbon (CD), Kyley Del Bosque (copywriter), Stevie Yochum (motion designer)
In partnership with 72andSunny
Recipe Storytime
2022
Art Direction, Design, Production, Campaign Strategy
The goal of this series was to highlight current employees and give life to their family recipes. We partnered with the employees for a voiceover of how their recipes came to exist, and a food stylist to make the dish of their dreams. I lead the art director and production of this series through story boarding, prop sourcing, and concepting.
In collaboration with Jo Fitzgibbon (CD), Ryan Coons (copywriter), Ian Langenhuysen (videographer), Sarah Champeau (photographer)
In partnership with 72andSunny
Wait, Wait, Don’t Toss It
2022
Art Direction, Design, Production, Media Strategy, Recipe Development
Leftover holiday ingredients? Here are some elevated recipe ideas to pair with Halloween pumpkin seeds, Thanksgiving pumpkin puree, and Holiday pecans. I lead the art director and production of this series through story boarding, prop sourcing, concepting, and recipe development.
In collaboration with Jo Fitzgibbon (CD), Ryan Coons (copywriter), Grant Lemons (videographer)
In partnership with 72andSunny
Back to School Snacks
2022
Art Direction, Production, Media Strategy, Recipe Development
Elevate your morning yogurt with some simple ingredients. The goal of this video was to provide quick and easy hacks to make yogurt a bit more fun and a conscious choice for the foodthusiast. Charcuterie on the go with Tillamook sharp white cheddar. This project was a fun spring/summer recipe for those looking to elevate their afternoon snack.
In collaboration with Elissa Kevrekian (CD), Ryan Coons (copywriter), Ian Langenhuysen (videographer), Torey Itaya (producer)